About NUDA
Built on a standard. Not a story.
Every claim on our labels is verified by ECOCERT COSMOS. An independent European certification body. Not because we had to. Because it was the only honest way to compete.
The Origin
She has long, thick hair. The kind that goes through a bottle of shampoo in days, not weeks. The kind that every brand claims to understand and very few actually do.
We tried product after product. Some smelled like the thing they promised. Some made the hair feel good for a day, then left it heavier than before. A lot of them listed ingredients we had to look up just to understand what we were putting on our scalp.
So we started looking differently. Not for a better scent or a better bottle, but for formulas where the ingredients were actually doing the work. No silicones coating damage. No parabens buying shelf time at the scalp’s expense. No claims that could not be verified by someone other than the brand making them.
We spent a long time looking. When we finally found formulas that met that standard, and had them independently certified by ECOCERT COSMOS to prove it, the only thing left was to build a brand honest enough to deserve them.
That is NUDA.
The Standard
What ECOCERT COSMOS actually means.
Not all certifications are equal. Here is what ours requires.
01 · Natural Origin
95% minimum natural origin
COSMOS Natural requires at least 95% of all ingredients to be of natural origin. Petrochemical derivatives, mineral oils, and synthetic preservatives are excluded.
02 · Organic Farming
COSMOS Organic: farming verified
Our highest-tier products carry COSMOS Organic status. This adds a minimum percentage of certified organic farming ingredients on top of the natural-origin threshold.
03 · Independent Audit
Externally audited. Annually.
ECOCERT audits our formulas, ingredient sourcing, and manufacturing process. This is not a self-declaration. No brand can certify its own product under COSMOS rules.
04 · What is excluded
A hard list of banned ingredients
Parabens, mineral oils, silicones, PEG, chemical UV filters, microplastics, synthetic fragrances, and artificial colourants. These are not choices, they are prohibitions under the standard.
What we stand for
Three principles. No exceptions.
Proof, not promises
Every claim on our products is backed by independent certification or verifiable ingredient data. If we cannot prove it, we do not say it.
Ingredients first
We build formulas from the active ingredient outward, never from a base of fillers with actives added for marketing. The formula is the product.
Transparency by default
Full INCI disclosure. ECOCERT certification documents available on request. We have nothing to hide because we built the brand around having nothing to hide.