CLEAR SERUM | Scalp Exfoliating Treatment

What a product leaves out says as much as what it contains. At NUDA:

• No silicones
• No parabens
• No mineral oils (no paraffin, no petrolatum)
• No microplastics
• No artificial colorants
• No drying alcohol (except Dry Bath*)

And the products with ECOCERT COSMOS certification, which is most of our range, also leave out synthetic fragrances.

* Dry Bath is a dry shampoo, and the alcohol is what makes it evaporate in seconds and leave hair dry instantly. It is the only product in the range that contains it.

Every NUDA product contains botanical actives, and we always look for ingredients of natural origin and, where possible, from organic farming. We keep working to make each formula purer than the last.

Because we believe healthy hair matters as much as good-looking hair. Many products look good on day one because they cover up: silicones that fake softness, mineral oils that fake shine. The good look lasts only until it builds up.

We prefer ingredients that actually work:

• Chanterelle extract and keratin to add body, instead of silicones that weigh hair down.
• A rapeseed-derived conditioning agent to detangle and soften, instead of silicones that build up.
• Ground cherry seed and clay to exfoliate, instead of microplastics.
• Organic oils instead of mineral oils, like in Vivid Serum, which combines seven different organic oils.
• Organic black tea and blueberry as antioxidants.
• Lactic acid to deep clean the scalp without scrubbing.

Every ingredient is listed in full on each product page, so you know exactly what you are putting on your hair.

Most of our range is certified by ECOCERT, an independent body that reviews every formula, every ingredient, and how it is made. If everything meets the COSMOS standard, the product gets the seal. A brand cannot award it to itself.

There are two levels:

• COSMOS Natural: ingredients of natural origin, and no silicones, parabens, mineral oils, synthetic fragrances, microplastics, or artificial colorants.
• COSMOS Organic: all of the above, plus a minimum percentage of ingredients from organic farming. The most demanding level.

The COSMOS standard does not only look at ingredients, it also regulates how they are processed and what materials can be used in packaging. Each product page shows whether that product carries the seal and which one, along with its percentage of natural-origin ingredients and the full ingredient list.

In two of our shampoos, Bloom Bath and Gloss Bath, yes. It's a decision we made after comparing many formulas and testing many shampoos. It might sound like a contradiction for a brand as clean as ours, but this is what we learned:

There's a belief that all sulfates dry out your hair, but we've found that only the harshest ones do. That's why we use Sodium Coco-Sulfate, a cleanser of natural origin that comes from coconut and is approved by the ECOCERT COSMOS standard for certified natural cosmetics. It cleans properly without drying out the hair: it removes the product residue and oil that make hair dull and flat. We pair it with very mild plant-based and amino-acid cleansers, so your hair is left clean, light and soft.

The result is two shampoos that clean properly, with exceptional purity: Bloom Bath has 99% ingredients of natural origin, and Gloss Bath 98%. Both are certified ECOCERT COSMOS Natural.

Many are, and each product page states whether that product is.

The ones that are not, for one reason only: hydrolyzed keratin, which comes from wool. It is the only animal-origin ingredient in our entire range, and we use it in Bloom Bath, Bloom Balm, Deep Mint, Silk Mist, and Rescue Mask.

We could remove it and put a vegan seal on the whole range. We do not, because it is the best ingredient we have found to add body to fine hair and restore strength to damaged hair. We keep looking for plant-based alternatives that work just as well.

Estimated delivery from order date:

• Germany, France, Austria, Netherlands, Belgium, Sweden, Denmark and most EU: 5 to 8 business days
• Spain, Italy, Portugal, Ireland: 9 to 11 business days
• United Kingdom: 5 to 9 business days
• United States: 3 to 7 business days
• Norway and Switzerland: 5 business days. Import duties and local VAT apply and are paid by you

All times include 1 to 2 business days of order preparation. Express shipping: 2 to 3 business days, available as a paid upgrade.